Corporate Blogging : A new marketing communication tool for companies

A corporate blog is a weblog published and used by the organization to reach the organizational goals. Although there are many different types of corporate blogs, they are mostly categorized as either external or internal corporate blogs.
further information


Pros and Cons of Blogging for Corporate Communications

Here are the main reasons executives should blog:

• Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
• Blogs give the writer an opportunity to answer critics in a controlled forum.
• Compared with conference or printed memos to all staff, blogs are highly cost effective.
• A well written blog can give a human face to an otherwise anonymous corporation.

And why shouldn’t of blogging...

• The best non-corporate blogs are spontaneous and genuine. Poorly written corporate blogs can look fake -- or perhaps worse, they reveal incompetence on he part of the writer.
• It is difficult for executives to write freely, particularly at listed companies where they are legally required to publish significant information to all investors at the same time.
• There is a risk that an ill-judged comment could be seized upon by the media or disgruntled investors.

Top 10 Corporate Blog Rankings
#10: The Otter Group
#9: English Cut
#8: SunBelt Software
#7: GM Fast Lane
#6: Adobe Software
#5: Ask.com
#4: Tom Peters
#3: Yahoo! Search
#2: O’Reilly Radar
#1: Google

(you may click on the link to view the corporate blog)

In conclusion, i think using blog as communication tool is one of the best way to introduce and merket the company's products or services.

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