Showing posts with label chiang wai hui. Show all posts
Showing posts with label chiang wai hui. Show all posts

Corporate Blogging : A new marketing communication tool for companies

Written by chiang on Sunday, July 6, 2008 at 3:33 AM

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A corporate blog is a weblog published and used by the organization to reach the organizational goals. Although there are many different types of corporate blogs, they are mostly categorized as either external or internal corporate blogs.
further information


Pros and Cons of Blogging for Corporate Communications

Here are the main reasons executives should blog:

  • Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
  • Blogs give the writer an opportunity to answer critics in a controlled forum.
  • Compared with conference or printed memos to all staff, blogs are highly cost effective.
  • A well written blog can give a human face to an otherwise anonymous corporation.


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And why shouldn’t of blogging...

  • The best non-corporate blogs are spontaneous and genuine. Poorly written corporate blogs can look fake -- or perhaps worse, they reveal incompetence on he part of the writer.
  • It is difficult for executives to write freely, particularly at listed companies where they are legally required to publish significant information to all investors at the same time.
  • There is a risk that an ill-judged comment could be seized upon by the media or disgruntled investors.

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Top 10 Corporate Blog Rankings
#10: The Otter Group
#9: English Cut
#8: SunBelt Software
#7: GM Fast Lane
#6: Adobe Software
#5: Ask.com
#4: Tom Peters
#3: Yahoo! Search
#2: O’Reilly Radar
#1: Google

(you may click on the link to view the corporate blog)

In conclusion, i think using blog as communication tool is one of the best way to introduce and merket the company's products or services.

By the way, this is the last post of our assignment, thanks for visit our blog. (^_^)>

The application of pre-paid cash card for consumers

Written by chiang on Saturday, June 28, 2008 at 3:50 AM

Even the credit card can save lot of problem (transaction without carried large amount of cash) but, how about the small cash item? Carrying coin around to make transaction still be troublesome...(=_=)

So, here come another plastic cash…pre-paid cash

1st destination - HONG KONG
The Octopus card (Hong Kong) launched in 1997, widely used payment system for virtually all public transport in Hong Kong. It is also used for payment at convenience stores, supermarkets, fast-food restaurants, on-street parking meters, car parks, and other point-of-sale applications such as service stations and vending machines. Usage of the Octopus card was extended to the Chinese cities of Shenzhen and Macau in 2006.
octopus
Octopus website

2nd destination - SINGAPORE
The EZ-Link card (Singapore) established in 2001, this card is commonly used as a contactless smartcard for paying transportation fees in the city-state's Mass Rapid Transit (MRT), Light Rapid Transit (LRT) and public bus services. EZ-Link cards being used for payments in branches of McDonald's, food centres, supermarkets and libraries, and even soft drink purchases from vending machines. The card also serves as a supplementary identification and concession card and some schools in Singapore have also started to adopt the EZ-Link card.
ez-link
EZ-Link website

last destination - MALAYSIA
The Touch 'n Go card (Malaysia) been use in 1997, it (TnG) usually been use for toll fare of high way (with the mark of TnG & SmartTAG) in whole Malaysia and public transportation (KTM Komuter, RapidKL RAIL, KL monorail, RapidKL BUS) in Selangor. Recently, the system has been expanded and it’s can used for payment of parking, themes park, fast food restaurant, convenience stores, hypermarkets and cinemas in particular branches.
http://en.wikipedia.org/wiki/Touch_'n_Go
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Touch 'n Go website

Yeah, i can pay my curry with Touch 'n Go
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Oops, i think can't use it yet.

How safe is your data?-( the treat of online security)

Written by chiang on Saturday, June 21, 2008 at 11:08 PM

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Close your eyes, imagine that you switching off your computer at night but waking up to find an error message popped up on your computer screen, followed by innumerable important files become corrupted (especially those files where one documenting their emails containing usernames and passwords). How secure is the data in our computer, merely just by allowing it to access the Internet?

How its work?
At first, spammers typed their seedy solicitations into e-mail messages, then displayed them as harder-to-detect graphics. Next came attachments of PDF and Word documents. Now, researchers say, junk-mail purveyors are attaching MP3 files to their missives so users who open them get audio messages about penny stocks, for example. More chatty spam is probably on the way, and it’s likely only a matter of time before video spam invades in-boxes too.

That all for you data, bye bye.

One of the more insidious types of computer virus commandeers a user’s PC, gang pressing it into a network of “bots” that can spew spam, record users’ keystrokes to steal bank account numbers and passwords, or launch attacks against Web sites. Such botnets are getting bigger in size and harder to take down. Case in point: the “Storm Worm” virus that has infected tens of millions of machines this year.

Wait, wait, do you think this is the end? Here more…

Hackers Go Pro??!!
In the past few years, hackers have banded together and worked with organized crime to harvest the most valuable data exposed on the Internet. Next year could witness an even more complete merger between the computer and criminal undergrounds. Developers for hire and professional hacking kits are available through online markets. And criminals are on the lookout for intellectual property that resides on companies’ servers. In 2005 and 2006, hackers stole as many as 94 million credit- and debit-card numbers from the computers of retailer TJ Maxx (TJX). More efficient groups could make break-ins like that even more prevalent.

Ok, let conclude the TOP 10 of online treat...

10. Spam Mail
spam
Spam by e-mail is a type of spam that involves sending identical or nearly identical messages to thousands (or millions) of recipients. Addresses of recipients are often harvested from Usenet postings or web pages, obtained from databases, or simply guessed by using common names and domains.
By definition, spam is sent without the permission of the recipients.

9.Phishing Mail
phishing mail
Phishing attacks use both social engineering and technical subterfuge to steal consumers' personal identity data and financial account credentials. Phishing messages pretend to be from eBay, PayPal, your bank, or the like. If you log in to their fake sites, they steal your username and password and you’re sunk. However, both IE7 and Firefox 2 have phishing detection built in.

8.Wireless Attact
wireless attact
These attacks attempt to penetrate a network by using wireless or evading WLAN access control measures, like AP MAC filters and 802.1X port access controls. If youre not careful, anybody in range can mooch bandwidth from your wireless network and can rum-mage through your files, because they are inside your network. Your routers WPA/WEP encryption can stop the mooching but you have to use it.

7.Hacker Attact
hacker
A hacker is a person who accesses computer files without authorisation, often destroying vast amounts of data. Expert hackers dont have times to attack each computers individually. They might broadcast a network virus or release a Trojan, but a personal attack is highly unlikely.

6.Web Exploits
web exploits
Some Web sites include malicious code to exploit vulnerabilities in your browser or operating system. Just visiting the site can infect or damage your system if the vulnerability hasn’t been patched.

5.Adware
adware
Simple adware pops up ads that get in your face while browsing net can destroy your computer. Most of the adwares records your online activity, phones numbers, contacts and produces ads for you when you go online.

4.Viruses
viruses
A computer virus is a dangerous computer program with the characteristic feature of being able to generate copies of itself, and thereby spreading. Additionally most computer viruses have a destructive payload that is activated under certain conditions.

3.Spyware/Trojans
spyware/trojans
Spyware spies on everything you do and steals private infor-mation. Trojan horse programs pretend to be useful but can turn your computer into a spam-spewing zombie.

2.Identity Theif
identity theft
Its not just about your computer when they use your credit cards, divert your paycheck, and change your vehicle registration.

1.Social Enginnering
The number one threat to your computers security is you!
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Use COMMON SENSE...don't take programs from strangers, don't go to crackz and torrents web sites, and if your security software pops up a warning, READ IT before you click.
If can't, here is another to prevent it, do not use internet.
ME?still need to face this treat, need to post my assignment. :p

History and Evolution of E-commerce

Written by chiang on Sunday, June 15, 2008 at 3:32 AM

Electronic Commerce - Overview
E-commerce is a technology-mediated exchange between parties (individuals or organizations) as well as the electronically based intra-or inter-organizational activities that facilitate such exchanges. E-commerce consists primarily of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks.

History and evolution of E-Commerce
The origin of commerce by exchanging goods occurred before recorded history, now commerce is a basic activity of goods trading and buying in everyday life. Entering into the electronic era, the way individuals and organizations do business and undertake commercial transactions have been changed. This indicates the movement towards electronic commerce. This means there is no paper work and physical interaction is limited, if at all. The emergence of electronic commerce started in the early 1970s with the earliest example electronic funds transfer (EFT), which allows organizations to transfer funds between one another electronically. Then another technology electronic interchange (EDI) was introduced. It helps to extend inter-business transactions from financial institutions to other types of business and also provides transactions and information exchanges from suppliers to the end customers. However, the early system development was limited to special networks such as large corporations and financial institutions, which are costly and complex to administer for small business. So EDI was not widely accepted as expected.
With the progress of Internet technology and a highly developed global Internet community, a strong foundation of prosperous electronic commerce continues to be built. During the 1990s, the Internet was opened for commercial use; it was also the period that users started to participate in World Wide Web (WWW), and the phenomenon of rapid personal computer (PCs) usage growth. Due to the rapid expansion of the WWW network; e-commerce software; and the peer business competitions, large number of dot-coms and Internet starts-ups appeared. Integrated with the commercialization of the Internet, Web invention, and PC networks these three important factors made electronic commerce possible and successful .

Here is the summary of Year and Event
1984
EDI, or electronic data interchange, was standardized through ASCX12. This
guaranteed that companies would be able to complete transactions with one another reliably.
1992
Compuserve offers online retail products to its customers. This gives people the first chance to buy things off their computer.
1994
Netscape arrived. Providing users a simple browser to surf the Internet and a safe online transaction technology called Secure Sockets Layer.
1995
Two of the biggest names in e-commerce are launched: Amazon.com and eBay.com.
1998
DSL, or Digital Subscriber Line, provides fast, always-on Internet service to subscribers across California. This prompts people to spend more time, and money, online.
1999
Retail spending over the Internet reaches $20 billion, according to Business.com.
2000

The U.S government extended the moratorium on Internet taxes until at least 2005.

Boyz & girlz, ladys or gentlemen, everybody...I'm here??!!!

Written by chiang on Friday, June 6, 2008 at 10:17 AM

First time blogging here, it’s kind of mixture lot of feeling…
Bit of awkward + bit of weird + bit of excited + …= My BLOG
Where I started…erm…okay, let me generally introducing myself first, my name is Chiang Wai Hui, 21 years old (actually is 20 years old only, because haven’t reach my birthday yet and why I care so much? Only women will know), female, hometown is in Bayan Lepas, Penang . Now taking my degree in University Tunku Abdul Rahman which is Bachelor of Commerce (Hons) Accounting .
I’m the only child in the family, ya, I know I know, how lucky I was but wasn’t much more lucky if there always have someone(sibling) that can share with. No lah, kidding, the truth is really not so bad to the only child in the family. HEHE.

Ok, where am I, oh, how about what my hobbies is. Is sleepingPhotobucket call hobby? No? Haiz…after having a university life, my life become super busy, I have no extra time to restPhotobucket and watch TV drama as use to be, be able to hang out with my friend when it’s semester break only. However, my only enjoyable period in the whole semester…semester break in Year Three might be no more if and only we can catch up the process of our degree thesis…(-.-) Oh ya, I also like to collect any unique thing with the condition that I affordable. Yup, anything no matter sea shell, stamp, boxes......even stonePhotobucket

The top 5 website that I will be visited the most will be yahoo(www.yahoo.com), Google(www.google.com), face book(www.face book.com), you tube(www.youtube.com) and UTAR(www.utar.edu.my) website.
Yahoo and Google is for the purpose of checking mail and finding information of the assignment or any other school work that needed extra information.
The next two website is actually for the entertainment purpose, Facebook…you know, meeting new people, poke friends, playing small online game or application and etc. Meanwhile, Youtube can let me search any video clip which is the latest or hottest discussion such as Wong Ming Chee case, you know young people must be always up to dated one.
Other top website I will be visited the most will be UTAR website, this is the website that I visit the most specially in the period of study week till the date the result been release.
Yaya, this is almost all the basic thing about me. So, if you would like/wish/free to know further about me…wait for my other post… coming soon.