The application of 3rd party certification programme in Malaysia.

VeriSign, Inc is an American company based in Mountain View, California that operates a diverse array of network infrastructure, including two of the Internet's thirteen root name servers, the generic top-level domains for .com and .net, one of the largest SS7 signaling networks in North America, and the RFID directory for EPC Global. VeriSign also provides a variety of security and telecom services ranging from digital certificates, payments processing, and managed firewalls to mobile call roaming, toll-free call database queries and downloadable digital content for mobile devices. The company groups all of these functions under the banner of 'intelligent infrastructure' services.

VeriSign is the leading Secure Sockets Layer (SSL) Certificate Authority enabling secure e-commerce, communications, and interactions for Web sites, intranets, and extranets.

Secure Sockets Layer (SSL) technology protects your Web site and makes it easy for your Web site visitors to trust you in three essential ways:

An SSL Certificate enables encryption of sensitive information during online transactions.
Each SSL Certificate contains unique, authenticated information about the certificate owner.
A Certificate Authority verifies the identity of the certificate owner when it is issued.

You need SSL if….
-you have an online store or accept online orders and credit cards
-you offer a login or sign in on your site
-you process sensitive data such as address, birth date, license, or ID numbers
-you need to comply with privacy and security requirements
-you value privacy and expect others to trust you

When we send mail through the postal system in a clear envelope, anyone with access to it can see the data. If it looks valuable, they might take it or change it. An SSL Certificate establishes a private communication channel enabling encryption of the data during transmission. Encryption scrambles the data, essentially creating an envelope for message privacy.

Each SSL Certificate consists of a public key and a private key. The public key is used to encrypt information and the private key is used to decipher it. When a Web browser points to a secured domain, a Secure Sockets Layer handshake authenticates the server (Web site) and the client (Web browser). An encryption method is established with a unique session key and secure transmission can begin. True 128-bit SSL Certificates enable every site visitor to experience the strongest SSL encryption available to them.

For example, like a passport or a driver’s license, an SSL Certificate is issued by a trusted source, known as the Certificate Authority (CA). Many CAs simply verify the domain name and issue the certificate. VeriSign verifies the existence of your business, the ownership of your domain name, and your authority to apply for the certificate, a higher standard of authentication.

VeriSign Extended Validation (EV) SSL Certificates meet the highest standard in the Internet security industry for Web site authentication as required by CA/Browser Forum. EV SSL Certificates give high-security Web browsers information to clearly display a Web site’s organizational identity. The high-security Web browser’s address bar turns green and reveals the name of the organization that owns the SSL Certificate and the SSL Certificate Authority that issued it. Because VeriSign is the most recognized name in online security, VeriSign SSL Certificates with Extended Validation will give Web site visitors an easy and reliable way to establish trust online

Maybank2u.com is Web Trust certified. This certifies our compliance with leading international security standards and Best Practices, as well as our commitment to maintaining a secure environment. Web Trust is an independent corporation that monitors and tests our facilities to assure that we maintain the highest and most current standards in Internet information security and exchange.

Can its implementation helps to improve customers trust?

Benefits of Posting the VeriSign Secured Seal are it is more recognized than any other trust mark, 79% of U.S. online shoppers that are familiar with the VeriSign Secured Seal .It shows visitors that the site is secured using industry leading SSL technology. Besides that, there is lower shopping cart and other transaction abandonment. It uses to associate your brand with the trusted VeriSign brand and it is use to Increase visitor-to-sales conversions.

Once you’ve installed the VeriSign Secured Seal, educate your users about what it means, the implementation of this system helps to improve customer trust indirectly.

All user needs to have the detail knowledge on how the Third Party certification works.