Discuss how e-commerce can reduce cycle time, improve employees' empowerment and facilitate customer support

Written by Ching Siew Hooi on Saturday, June 14, 2008 at 10:43 PM

Electronic commerce, commonly known as e-commerce, consists of the buying and selling of products or services over electronic systems such as the internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the internet.





Reduce cycle time

Cycle time reduction is identifying and implementing more efficient ways to do things. Reducing cycle time is eliminating or reducing non-value-added activity, which is defined as any activity that does not add value to the product. E-commerce can reduce the sales cycle time by selling the product through internet instead of face to face to meet the customer. Besides that, customer can order the product at anytime or anywhere through the website and the company can respond to the order immediately. The company and the customer can reduce the cycle time and save the cost.





Improve employees' empowerment

Employee empowerment means giving employees responsibility and authorityto make decision regarding all aspects of product development or customer services to engage personnel in an e-business culture. E-commerce can improve employees' empowerment where provides enabling technologies for the company's empowerment. Nowadays, many companies have develop their own intranet where employer can communicate with the employees easily. Morever, employees can respond to the customer's request directly with the permission of employers. Besides that, employees can get the latest company's news and announcement through the company intranet.





Facilitate customer support

E-commerce facilitate customer support by providing a wide range of technological solutions and communication opportunities. Besides that, consumer can select from many vendors and from more product through e-commerce. Morever, e-commerce allow customers to shop in many places and conduct a comparison when they want to buy things. In addition, consumer can locate relevant and the product information within a second, rahter than days or weeks. E-commerce also allow consumer to facilitate customization and personalization of the product and services like Dell company.



In conclusion, company can reduce cycle time, improve employees' empowerment and facilitate customer support through E-commerce.

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